Yahoo In Midst of PR Review


Yahoo has several PR RFPs in the works; two of which, for its consumer PR and measurement and metrics, have already been issued. The other, for B2B and metrics and measurement will be issued in “the next few days,” said May Petry, vice president, corporate communications, Yahoo. PRWeek‘s Aarti Shah first reported the news of the PR review.

PRNewser has learned exclusively that Biz360, Dow Jones, Vocus, Cision and Media Proof are pitching Yahoo for the measurement and metrics business next week. The company will reach a decision by December 1st with a January 1st 2010 implementation of a solution to extend the work being done by Yahoo’s internal analyst team. The RFP is budgeted in the low six-figures.

The consumer PR RFP is also budgeted for a low six-figure monthly retainer, Petry confirmed. Golin Harris is the incumbent, has been asked by Yahoo to participate in the RFP, and has accepted. The B2B incumbent Peppercom will not defend after the agency and Yahoo reached a “mutual decision” to part ways. The B2B decision time line is the same as that for measurement and metrics. Petry said she also expects the consumer RFP to be awarded by end of year.