One of the principal online giants, Yahoo, will launch its first-ever slate of original series beginning in October. The platform will mix some traditional TV programming along with its own unique programs geared toward the female audiences.
Yahoo has incredible traffic. According to Comscore, the platform had 177 million unique visitors in July, second only to Google.
Yahoo’s original video programming is a part of that success. Variety reports, the company claims nearly all of the top 10 most-watched original series online like “Primetime in No Time,” a highlight reel of TV’s most memorable moments from the previous night.
In July, Yahoo generated 47.3 million video streams. Its original series by itself earned 27 million, which is more than the 24.4 million Hulu scored in that whole month.
Yahoo is also one of the many companies bidding to acquire Hulu, a purchase that is estimated to be as high as $2 billion.
Mickie Rosen, who oversees all content efforts as senior VP of Yahoo Media Network, told Variety that Yahoo is trying to broaden its programming quality to unscripted formats, which are more common on cable.
Also in the company’s strategy is to move away from the branded-entertainment, a common practice online. Shows are built around the advertiser whose payment covered cost of production.
Another rarity for online platform is that Yahoo will market the specific time each new episode premieres. The web usually doesn’t follow the guiding principle of a linear channel.
Yahoo has other plans in the works, too. The web video industry has taken a big jump with Yahoo. It will be interesting to see how the platform does until the end of the year.