WPP Digital has brought together four of its agencies – Schematic, Bridge Worldwide, BLUE, and Quasar – to form the global interactive marketing firm Possible Worldwide. The firm has 18 offices and about 1,000 staff members across the U.S., Europe, Asia, Middle East, and Africa. Clients include Nokia, AT&T, Comcast, Dell, and P&G.
According to the press release announcing the firm, the idea to bring the four agencies together came from the founders of the firms themselves, and the leadership of the new entity comes from the previous firms. Schematic CEO, Trevor Kaufman, is Possible’s global CEO. Work will span across mobile, Web, television, tablet, and other platforms. And the release emphasizes that analytics and metrics will be a big part of their work.
A video introduction to the firm embedded above.