WORLD CUP: Univision Deportes Network To Feature Content From Facebook
2014 FIFA World Cup Brazil kicks off June 12 and runs through the championship game July 13, and Univision Deportes Network will provide exclusive Spanish-language in the U.S., including 24-hour coverage, as well as 56 live games (all 64 matches will be available via its Univision Deportes application). The Hispanic-targeted cable network also reached a partnership with Facebook to add content form the social network to its telecasts, according to The Hollywood Reporter.
2014 FIFA World Cup Brazil kicks off June 12 and runs through the championship game July 13, and Univision Deportes Network will provide exclusive Spanish-language in the U.S., including 24-hour coverage, as well as 56 live games (all 64 matches will be available via its Univision Deportes application). The Hispanic-targeted cable network also reached a partnership with Facebook to add content form the social network to its telecasts, according to The Hollywood Reporter.
THR reported that Univision will feature posts from athletes and teams, comments from fans, photos from Instagram, and Facebook data on trending topics, adding that social segments will appear during pregame coverage, as well as shows including “Univision Deportes Futbol Club,” “Contacto Deportivo,” and “Republica Mundialista.”
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