Social recruiting company Work4 Labs has raised $11 million from Matrix Partners and other investors, the company announced today. The startup has also released a free Facebook tool for small and mid-sized businesses. Whether it can convince the general public to look for a job on Facebook remains to be seen.
Like other Facebook-integrated tools including BranchOut and Identified, Work4Labs addresses the problem of helping recruiters fill those jobs that just don’t belong on a professional network like LinkedIn.
“Recruitment is the next big thing to come to Facebook – it’s a natural fit, but until now, it has not lived up to its potential,” said Matrix general partner Dana Stalder in a statement. “What Work4 Labs does is much bigger than the white collar or tech-focused recruiting services out there. It allows companies to find and communicate with candidates for all types of jobs, and enables companies to target with a new degree of specificity, whether it’s finding a lab technician in Omaha or a waitress in Italy.”
The idea is that these other workers spend most of their Internet-browsing time on Facebook, anyway. What the Work for Us Facebook app does is allow companies to set up a dedicated recruiting page on Facebook that automatically pulls job listings from their corporate websites. The page includes a keyword search bar and a pull-down menu for sifting through the selections.
From there, the companies can target recruitment ads based on information from the social graph, like interests, work history, and location. Employees can also choose be notified when there are jobs that match their friends’ profiles. It’s a slightly more proactive way of asking employees if they “know anyone” who would be a good fit.
By releasing a free version of the app, Work4 Labs will reach smaller companies that don’t have a budget for hiring solutions. Said Work4 Labs CEO Stephane Le Viet in an interview with our sibling blog AllFacebook, “This is how Facebook should be used — free, quick, and easy. Facebook is amazing in the sense that it is just a powerful sharing platform. If used properly, it is an amazing referral machine for a jobs platform.”
Work4 Labs will use the funding to improve its product line and expand its sales and marketing teams. The company’s roster of 17,000 corporate clients includes Ben & Jerry’s, Anheuser Busch, SAP, L’Oréal, and Deloitte.