XYDO launched its new social network to the public this week. The new platform focuses on the social endorsement, prioritization and engagement of news. Will people use the social news service?
XYDO seems to think so. The platform provides users with a prioritized view of articles, editorials, blogs and other news being shared within their social graphs, together with the ability to observe and track broad global news trends and specialized domain-specific trends.
“XYDO taps into a fundamental aspect of human meaning–the need to personalize, engage, and share information and perspectives that resonate most deeply with us,” said Eric Roach, co-founder and CEO of XYDO. “The number of users that have joined the private beta over the last couple months and their level of engagement has [have] far exceeded our expectations.”
XYDO gathers news from tens of thousands of online sources, matches them with what XYDO contributors are sharing and talking about on other networks such as Facebook and Twitter, and displays the results based on your interests and social graphs. XYDO currently processes more than 1.1M Twitter and Facebook user feeds in real time, and is on a trajectory for rapid growth.
If XYDO delivers tailored news from so many online sources, it may prove fruitful for individuals who are newshounds. For the public at large, I am not so sure this service is needed unless it is local or truly honed to each person.
Jeffrey Bates, co-founder of Slashdot.org, one of the web’s original social news sites seems to think the public will be interested in XYDO’s service, “If existing social news sites are Web 2.0, XYDO is clearly 3.0 and beyond.”
XYDO operates at the intersection of two tectonic societal shifts: online news and social media. According to a 2011 Pew Research Center study, more people now get their news via the web than through any other source, a trend that is widely expected to continue.
“XYDO is on the forefront of a major wave towards true personalization of the news that matters most to the people who consume and share it,” adds social networking author Jesse Stay.
I agree with Jesse Stay. I took a look at the platform and started using it, right away. It’s another resource for me because I am a blogger. Other than newshounds, who will use this service? Are the numbers large enough to support a platform like XYDO?