NBC 10 Philadelphia is setting a new standard for reporting local news. The news station has partnered up with foursquare to offer coverage as a check in at specific locations where the news is happening in real time.
One reporter from NBC 10 will be assigned to use the station’s foursquare account. The reporter will check in lead news story each day upon his arrival at the event location and make available regular updates as the story develops.
In the near future and if all goes well with foursquare, NBC 10 plans on using foursquare with a number of individual reporter accounts checking in at multiple news events per day.
The check in for news stories will be seen right away in at least four different notifications:
-A push notification: Followers of the NBC 10′s page, within 25 miles of where the reporter checks in, will receive a push notification on their mobile device as long as they have their notifications turned on with default set for NBC10. Whoever receives the push notice may be the very first person to know about the local news story, even before the news station website or app.
-Announcement within the friends tab of the app: They can receive updates from the news station. They will appear directly in the app along with the user’s friends’ check ins.
-In the user’s stream on the foursquare homepage: The check in, shout and any photos uploaded will show up directly on the foursquare homepage.
-On the brand page: The five most recent check-in locations will show up on the side of the brand page where interested users can click through to see the shout and photos attached.
A really clever feature about foursquare’s new brand pages is that multiple users have access to a single brand page. Feasibly, each reporter could have their own account that users could choose to follow as a fan of a certain reporter. The reporter could use the “act as” function to update the main brand page when the news station is covering important news story or event.
Another clever feature about the reporter checking in at events is the graph or map of past news coverage by NBC 10. Followers will become aware of past local news happenings. Like say, a follower of NBC 10 checks in at a local restaurant and learns that a local celebrity held a birthday party two weeks earlier or two months ago a fire occurred two locations down from the restaurant.
Lifestyle news will also be featured on foursquare, not just hard news coverage. NBC 10 uploaded around 55 tips documenting special occasions or evergreen news, such as where President Barack Obama appreciated a “lemon water ice” in July 2011, where a popular festival took place and restaurant reviews.
NBC 10 partnering up with foursquare seems like a natural fit. I will not be surprised if other news affiliates jump on board and start creating their own news coverage with check ins from foursquare.