Why More Brands Aren’t Making Quality Virtual Reality and Augmented Reality Experiences

Omnicom Media Groups exec weighs in

LAS VEGAS—Despite virtual reality being around for some time now and augmented reality picking up speed, consumers havne't been presented with a wide selection of high quality AR and VR experiences from brands. 

Adweek caught up with Omnicom Media Group's chief content officer, Claudia Cahill, at CES to hear a bit more about why more brands and agencies aren't pushing the boundaries of these platforms and what it takes to make content that viewers will actually engage with.

For the work to stand out Cahill argued it, "has to have a reason and purpose to be there. It has to be part of the story and part of the reason why consumers are going to engage with it."