Why Facebook Advertisers Spend More on Mobile
Advertisers are spending 20.3 percent of their Facebook budgets on mobile ads, according to new data from Kenshoo Social. The company's analysis of two million Facebook ad clicks and conversions also revealed that ad spends vary dramatically between Android and iOS devices.
Advertisers are spending 20.3 percent of their Facebook budgets on mobile ads, according to new data from Kenshoo Social. The company’s analysis of two million Facebook ad clicks and conversions also revealed that ad spends vary dramatically between Android and iOS devices.
Kenshoo will present these and other trends in Facebook mobile advertising at the 2013 Citi Global Internet, Media & Telecommunications Conference at The Bellagio Hotel in Las Vegas. Among the key findings:
Mobile ads are 70 percent more expensive than desktop ads.
According to Todd Herrold, senior director of product marketing for Kenshoo Social, this is due to a relatively smaller amount of available paid inventory on mobile than on the desktop.
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