It’s soon going to become Alexa’s world that we’re just living in, complete with its own product recommendations disguised as ads.
According to a report from CNBC, Amazon is considering adding ads into Alexa and is in talks with companies like Procter & Gamble and Clorox about it.
It’s yet another wake-up call for brands that don’t have a strong voice strategy or connection with consumers, say industry experts.
Amazon’s talks with the two companies have centered on two potential ad features, according to CNBC.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in