Why Brands Are Under Increasing Pressure to Be Transparent About What They Believe In

There's always a risk of alienating customers who disagree

Some brands do everything they can to avoid political controversy. Cards Against Humanity is not one of them.

Last November, the maker of the crude-yet-hilarious party game announced it was raising $2.2 million to buy a small plot of land on the U.S.-Mexican border to prevent a wall from being built on it, then dared the Trump administration to sue them over it.

This was not the first foray into national politics for the popular card game.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the April 16, 2018, issue of Adweek magazine. Click here to subscribe.