Who's Driving the Most Traffic To News Sites?
The study says on the average 40% of news traffic comes to top news sites from outside referrals. The omnipresent search engine was the lead referring site for 17 major news sites reported in the study and ranked second referring site for the other four.
No surprises here, Google scores high as the biggest single driver of traffic to top news sites with both Google Search and Google News, according to Journalizm.com.
I use Google when I am searching for information regarding news or topics, and have never thought otherwise. Looks like I’m not the only one.
The study says on the average 40% of news traffic comes to top news sites from outside referrals. The omnipresent search engine was the lead referring site for 17 major news sites reported in the study and ranked second referring site for the other four.
Interestingly,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in