Who Owns Social Media? It Depends
The question has been popping up with increased frequency over the last year: who “owns” social media? Adweek‘s Brian Morrissey talks to a number of agencies in a story today, yet the answer still seems to be: it depends. It depends on the client, their needs, the agency’s capabilities, and a whole lot more.
We’ve asked the question in numerous interviews, and each time received a different answer. We particularly enjoyed FutureWorks Principal Brian Solis’ answer.
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