Today eMarketer, the source of the most accurate data in the world (just joking), released a report suggesting that 58 percent of people globally don’t know what social networking is. The Netherlands appeared to be the most acitve group polled as 36.4 percent of those polled are active on a social network. The findings show that 3.48 billion people still are unaware of what social networks are.
Does this survey really provide any contextual relevance? Not at all! What percentage of the globe has access to the Internet? Well according to the site Internet World Stats, less than 1.5 billion people even have access to internet. That means that an even larger percentage know what social networks are but have now way of accessing them!
If you are reading this article then there is a really good chance that you are a member of at least one social network if not many. This is still a significant luxury for most. Not Mashable, Wired, SitePoint or WebProNews seemed to figure out why the numbers were so low. If you think about it, the fact that so many people are knowledgeable about social networks is actually significant. One thing that I’ve learned from this study? Most technology writers are extremely removed from “reality”. Not sure that this is too shocking though.
I think that some of these numbers are impressive and it also suggests that if you have access to the internet, there’s a pretty good chance that you are on a social network or will soon be on one. Unfortunately the study which calculates number of social networks users as a percentage of total population doesn’t relate the numbers to the total number of internet users in each country.
In other words this study is pretty much useless for deriving any sort of significant conclusion. It was instead extremely effective at getting a lot of people to link back to the site!