What Will Facebook Connect Mean for Online Advertising?

As sites continue to utilize Facebook Connect to drive viral traffic and increase registration rates, many might wonder: How will Connect generate revenues for Facebook itself?

For now, it doesn’t.

However, Facebook remains committed to growing the platform to allow publishers to more easily connect with its 250 million+ users. Facebook has enabled thousands of sites to add Facebook Connect for free, and the content people share on those sites is streamed into the Facebook News Feed, where friends can comment on it, or open it to visit the partner site.

The results have been staggering for many of Connect’s early partners so far.

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