Every year, more marketers include social in their marketing strategies. And while some find it hard to tease out tangible value from their social media efforts, others make it work for their businesses in powerful ways. Web content management solutions provider Kentico commissioned a study by market research agency Millward Brown to find out what top digital marketers have planned for 2015.
Personalization and mobile were among the fastest growing trends; however, the most successful digital marketers are planning to invest more of their efforts in email marketing. The top marketers also consider marketing automation software a more important part of executing their strategies than the average marketer.
In fact, according to the report, the most successful digital marketers depend heavily on technology and see it as “extremely important” to their marketing strategies. The dependence on technology is underscored by the need for efficiency, with nearly 90 percent of top marketers believe automation is the future of the industry.
To see the data, check out the infographic below.