PRWeek editor-in-chief Keith O’Brien asks:
Every one seems to have a different opinion on what percentage of an agency’s overall revenues should be linked to its largest client. The last person said 8%. One had said 15%. Am curious if the agency readers of this blog have an actual policy in place, or more of a general feeling, and what their target % is. And, I am wondering if that percentage goes up or down in a down economy.
We’ve heard figures closer to the first number mentioned, around 8-10%. What’s your take? Let us know in the comments, or post your response to Keith.