Increasingly, independent film companies are turning to the power of the social web to raise funds and awareness for their projects. The latest to tap into this phenomenon is a Canadian duo bent on raising the remaining $10,000 needed to release their documentary about the 2010 Winter Olympic. Their fundraising project, the Tweet and Toonie Torch Relay, is a social media campaign that promises producer credit to anyone who contributes $2 or more to the project. Want to see your name in the credits roll? Read on to find out how to donate.
The film With Glowing Hearts is about how social media impacted downtown East Side in Vancouver, B.C. and the coverage of the 2010 Winter Olympics. It follows the people who monitored the effect that the 2010 Winter Olympics had on this poor neighborhood, and tells stories of the activists who grasped onto the increase in media attention to raise awareness for housing needs, the new media professionals who gained access to Olympics coverage, and how social change can come about through the use of social media.
The message in this film is absolutely inspiring. The filmmakers, Andrew Lavigne and Jon Ornoy, follow four social activists and social media advocates for two years leading up to and including the 2010 Games. They gathered hundreds of hours of raw footage, and now turn to the social media that was so integral to the story of their film for support.
People are asked to donate on the With Glowing Hearts website. A donation of $2 will get you a 1 font producer credit in a word cloud with other contributors. The size of your name increases as your donation increases, making a $200 donation equal to size 100 font. This system encourages larger donations, but ensures that anyone who donates even $2 will get recognition.
Using Twitter as the man method of spreading the word, the filmmakers are asking that people support the film by tweeting one of several pre-written messages. Anyone who tweets will be entered to win a copy of the film and a $20 producer credit.
Other films, most recently the indie thriller The Tunnel, have turned to small, social-media driven donations to fund production. This new wave of film production might be the start of something big, especially for aspiring filmmakers who otherwise would not be able to raise money. Hollywood might want to keep its eye on this new crowdfunding trend.
Image courtesy of Animal Mother Film’s Photostream on Flickr.