When Indian Prime Minister Narendra Modi spoke at Madison Square Garden in New York Sept. 28, live streams of posts from Facebook and Twitter related to the event appeared on both the arena’s Jumbotron and screens in nearby Times Square thanks to a collaboration between Facebook and Vidpresso, which incorporates social media into live productions.
Vidpresso said it was able to integrate its software with the event production team’s hardware in about 15 minutes, after which live social media posts were added to the live-stream of the rally and its broadcast.
Vidpresso founder Randall Bennett said in a release:
Our system has been used in a lot of other places. However, seeing your technology both in Times Square and Madison Square Garden at the same time, in front of thousands of people you can actually see … that felt really special.
Readers: How do you feel about the addition of social media posts to live broadcasts or event streams?