Unmetric: To the MLB Victors Go the Facebook, Twitter, Instagram Spoils

The Los Angeles Dodgers were far and away the most active MLB team on the three social networks in July

Success on the field continued to bring success on Facebook, Twitter and Instagram for the New York Yankees, Houston Astros and Chicago Cubs.

Those three clubs dominated Unmetric’s analysis of Major League Baseball teams on the three social networks from July 1 through 27.

Social marketing firm Unmetric examined its cross-channel reports for July, and it found that:

  • The Yankees continued to lead audience size across all three social networks, and also posted the highest growth and highest engagement on Instagram.
  • The Astros led growth on Facebook and Twitter.
  • And the Cubs led engagement on Facebook and Twitter.
  • Meanwhile, the Los Angeles Dodgers were far and away the most active MLB team on the three social networks in July, with the most posts on Facebook and Instagram, the most likes on all three social networks and the most comments on Facebook and Instagram.
  • The Boston Red Sox tweeted the most during the month, and the Yankees drew the most comments on Twitter.