Uber's New Vanity HQ May Prove An Old Saying About Glass Houses
The company is going for transparency with its new HQ.
For the better part of two years, app-transport company Uber has made a nasty habit of appearing in case studies about what not to do in positive public relations.
We have covered them a few times in the PRNewserverse, if you are so inclined to refresh your browser about the several ways Uber CEO Travis Kalinick and its dunderhead svp of marketing Emil Michael have enlightened the masses about the benefits for crisis communications plans.
A company that has encountered as many issues may want to cower from the public eye for fear of scrutiny and repetition of past mistakes.
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