Twittering “Making the Brand” at Social Media Week

Today I’m Twittering one of the last panel discussions at Social Media Week, “Making the Brand” with Ian Schafer, Founder/CEO of Deep Focus, “notorious twittering” and sometimes PR hater Brian Morrissey, (@bmorrissey) Digital Editor at AdWeek, and the winey social media rockstar, Gary Vaynerchuk (@garyvee) of WineLibrary.TV. The action takes place in the belly of the media beast, the “pink tower” Conde Nast headquarters. The panel is moderated by Wired.com NYC Bureau Chief John Adell: