Twitter wants to get UK advertisers on board with their Promoted Products, so they’re making them an offer: share your Twitter stories with us, and we’ll give you £1,000 to spend.
Announced on Twitter’s UK blog, this initiative is targeted squarely at small and medium sized businesses in the UK who are already active on Twitter but who want to take the plunge into advertising.
Twitter is asking businesses – and their customers – to share stories of how they’re using Twitter for their business, and they’re going to give up to £1,000 to their favorites.
Businesses are asked to tweet using the hashtag #ukbizstories, and tell stories of how Twitter has worked for them. The company is looking for creative, compelling stories of how businesses engage their customers in 140 characters or less.
“We hear lots of stories about how people and organisations all over the world are using the Twitter platform in interesting ways. Some of our favourites involve local businesses communicating with their current customers, and reaching out to new ones.
It’s no surprise really, since Twitter brings people closer to the things you care about, and that often is the coffee shop, boutique, pub or restaurant in their neighbourhood.
Now, we want to hear your stories.”
The contest is open until July 30th.
It’s really a brilliant idea on Twitter part. Not only do they get new advertisers using their platform, spending money and buying Promoted Trends, Tweets and Accounts, but they also get a whole army of testimonials from SMBs about how they’re already using Twitter.
In the terms of this contest, Twitter explicitly states that:
“By submitting a testimonial, you grant Twitter permission to share your testimonial (including your name, profile picture, and any other text or media associated with your Twitter account) in case studies, presentations and other promotional materials.”
This means they’ll be able to access Twitter success stories for their own promotions well after the contest itself has ended. Smart, no?