Live video streaming was a key point of discussion during Twitter’s second-quarter-2016 earnings call Tuesday, and it didn’t take the social network long to ink another pact.
Twitter users in the U.K. and Ireland will be able to see those videos via the @SkyFootball account. Sky News reported, and Theo Luke, head of Twitter Amplify for Europe, the Middle East and Africa told Sky News:
We can’t think of a better way to continue the momentous summer of sport on Twitter than live Premier League video clips. Sky Sports is incredibly innovative on Twitter so it seemed like a natural fit to work with them to bring fans the most sought after action in sport, in an instant.
Sky Sports digital director David Gibbs added:
We’re delighted to be working with Twitter to bring in-game clips to football fans across the U.K. and Ireland as part of our biggest ever season of football.
With more than 30 million users across a variety of platforms, Sky Sports is already the No. 1 digital destination for sports in the U.K. By expanding our partnership with Twitter, we can bring even more great action to an even bigger audience.
Readers: What are your thoughts on the latest addition to Twitter’s ever-growing list of live-video-streaming deals?