Twitter, Sky Sports Reach Deal for Premier League Highlights, Goals

Live video streaming was a key point of discussion during Twitter’s second-quarter-2016 earnings call Tuesday, and it didn’t take the social network long to ink another pact.

Live video streaming was a key point of discussion during Twitter’s second-quarter-2016 earnings call Tuesday, and it didn’t take the social network long to ink another pact.

Sky News reported that Twitter reached an agreement with Sky Sports to live-stream soccer highlights and goals from the Premier League.

Twitter users in the U.K. and Ireland will be able to see those videos via the @SkyFootball account. Sky News reported, and Theo Luke, head of Twitter Amplify for Europe, the Middle East and Africa told Sky News:

We can’t think of a better way to continue the momentous summer of sport on Twitter than live Premier League video clips. Sky Sports is incredibly innovative on Twitter so it seemed like a natural fit to work with them to bring fans the most sought after action in sport, in an instant.

Sky Sports digital director David Gibbs added:

We’re delighted to be working with Twitter to bring in-game clips to football fans across the U.K. and Ireland as part of our biggest ever season of football.

With more than 30 million users across a variety of platforms, Sky Sports is already the No. 1 digital destination for sports in the U.K. By expanding our partnership with Twitter, we can bring even more great action to an even bigger audience.

Readers: What are your thoughts on the latest addition to Twitter’s ever-growing list of live-video-streaming deals?