Twitter, NFL Team Up on Dynamic Super Bowl XLV Page

As if the pregame show isn’t long enough, Twitter and the National Football League are gearing up for Super Bowl XLV by teaming up with Visa on dynamic Web page Go Inside Super Bowl XLV with Visa.

The site features a filtered stream of Super Bowl-related Tweets, as well as a dynamic map displaying trending topics by geography and time, and another dynamic component which displays the percentage of real-time Tweets related to the two teams facing off in the big game, the Green Bay Packers and Pittsburgh Steelers.

The real-time Twitter stream is mainly populated by Tweets from NFL players, and, as Silicon Alley Insider pointed out, it does not appear to be curated, which could lead to some controversial and potentially embarrassing content, such as New York Jets cornerback Antonio Cromartie’s Twitter vents about the league’s labor situation, which included a threatening response to a Tweet from Seattle Seahawks quarterback Matt Hasselbeck.