One of the coolest things about Twitter is the fact that it gives us access to people in high places that we would have no way of reaching otherwise. This can be especially helpful when we’re on the hunt for a job at the company of our dreams. But how do we get the creative directors, publishers and CEOs of the world to notice us and, ultimately, to hire us? A couple of creatives in Amsterdam figured it out with a campaign they call Twitter Job Hustle.
Bas van de Poel and Daan Van Dam of Wonder Years wanted to find a way to get noticed by creative directors of ad agencies and decided that Twitter would be a great outlet. After all, “most creative directors spend a lot of time on Twitter.” They launched a fun experiment, aimed at the creative directors of agencies that they thought would be fun to work with and reached out to them in the one place they knew they couldn’t miss–on their personal Twitter profile pages.
Daan and Bas created a series of five Twitter accounts with profile images that, when placed in succession, spelled out ‘HIRE US’.They then followed creative directors with all five accounts, which resulted in ‘HIRE US’ being spelled out in the Followers section of each director’s Twitter page. They followed creative directors at a number of agencies, including W+K, Google Creative Lab, Nike, AKQA, Boondoggle, Poke and more.
When the creative directors clicked on any of the accounts, they were directed to a Twitter profile that read, “Hi, we are Bas & Dan. We are a creative team and we’d like to work for you.” Their portfolio was found in their stream of tweets. Pretty cool, right? It sort of reminds me of the series of Long Cat is Long profiles on Twitter.
According to the case study video (embedded below) they got in touch with several creative directors and ended up hustling themselves a job. Kudos to Daan and Bas for this incredibly creative idea. Oh, and I guess I won’t take off points for the spelling mistakes at the beginning of the video…
Check the video below to see the Twitter Job Hustle campaign in action and let us know what you think. I totally wish I came up with this idea…don’t you?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.