Twitter and the Holiday Shopping Season (Infographic)

You may still be munching on Halloween candy, but the holiday shopping season is upon us.

You may still be munching on Halloween candy, but the holiday shopping season is upon us.

Twitter shared the infographic below with information on how its users research and shop via the social network, and highlights include:

  • Ready to spend: Twitter shoppers spent an average of $811 during the holidays in 2015. They have higher budgets and shop online more frequently.
  • Deals drive sales: 73 percent of Twitter shoppers follow businesses to find special deals, and 43 percent are likely to visit a store after seeing a deal on Twitter.
  • Planning is key: 84 percent of Twitter shoppers use Twitter in the planning phase, and 67 percent of in-store purchases are planned ahead of time.
  • On the go: 38 percent of Twitter shoppers shopped when they were on the go.

TwitterHolidayShoppingInfographic