Not long after addressing the departure of several key executives, Twitter CEO Jack Dorsey announced a big hire.
Twitter’s newest CMO, Leslie Berland, was most recently American Express’ executive vp of digital partnerships and development. With AmEx, she directed advertising, media, sponsorship, content, branding and digital sponsorships.
In a statement, Berland talked about joining Twitter:
Twitter is a service like no other. It has and continues to change the world, shaping how we communicate and connect, how we’re entertained, informed and inspired. It represents everything that’s relevant at each and every moment—to me, there’s nothing more powerful. I’m thrilled to have the opportunity to work with Jack and the Twitter teams to bring the magic of Twitter to life, broaden its reach, and deepen its impact as the company enters this incredibly exciting new chapter.
Dorsey is excited about what Berland can bring to the company:
Welcoming @leslieberland to Twitter! She will join as our CMO to help tell the stories of our iconic product!
— Jack (@jack) January 26, 2016