Twitter is experimenting with new ways to get people to tune in to live video.
At its NewFronts event earlier this month, the company announced a deal with Live Nation to livestream concerts exclusively on the microblogging site starting with the Zac Brown Band on May 13. Twitter will stream its second concert at 8 p.m. ET tonight with songwriting duo Marian Hill in a broadcast sponsored by T-Mobile.
To promote the concert, Twitter is experimenting with a few new features within tweets.
![AW+ AW+](https://static-prod.adweek.com/wp-content/uploads/2021/11/aw-plus.png)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in