TV Shows Look To Mobile Apps To Get More Social

In a competitive television market, shows are turning to mobile apps as a way to engage viewers and keep them tuning in every week. The majority of the apps provide video clips, photos, news, and incorporate the show’s Twitter feed. Fans of late night television who have Android smartphones can get free apps for Lopez Tonight, Conan O’Brien, and Late Night with Jimmy Fallon.

USA Network is increasing the amount of interaction with the viewers of it’s upcoming reality competition series WWE Tough Enough. They are releasing an app for Android, iPhone, and iPad, that has check-ins for the show, and keywords will be promoted during the show that users can enter in the app to unlock additional videos and pictures. Users will be able to interact with each other and show participants in the app, and through a web site at wwetoughenough.com.