Tumblr to Add Curalate Visual Analytics to the Platform

Despite Tumblr’s impressive numbers as one of the most trafficked sites on the web, it has remained largely ignored when it comes to brand marketing.

visual analytics

Despite Tumblr’s impressive numbers as one of the most-trafficked sites on the Web, it’s become clear that brands can’t ignore Tumblr anymore. To wit, Tumblr is teaming up with Curalate to add visual analytics to the platform this week. 

Indeed, images are core to the Tumblr experience, said Curalate CEO Apu Gupta. “[A] large percentage of Tumblr posts are images with no text or hashtags, making them previously invisible to brands,” Gupta said in a statement. He added that Curalate’s technology will “make the invisible visible,” and enable brands to understand the platform audience.

Lauren Guerrieri, social media manager for Design Within Reach, said in the announcement that the data from Curalate has validated the assumption that Tumblr is very popular with design fans, and that having analytics data helps the company engage with fans.

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