TripAdvisor Got More Social, Reached 32 Million Facebook Users in Q2
Once an online destination for anonymous (and often brutal) hotel reviews, TripAdvisor has been working more closely with Facebook to make the site a friendlier recommendation engine and mobile app for travelers. TripAdvisor co-founder and CEO Stephen Kaufer explained the impact of the company's social efforts in an earnings call on Tuesday night.
Once an online destination for anonymous (and often brutal) hotel reviews, TripAdvisor has been working more closely with Facebook to make the site a friendlier recommendation engine and mobile app for travelers. TripAdvisor co-founder and CEO Stephen Kaufer explained the impact of the company’s social efforts in an earnings call on Tuesday night.
From the transcript:
In Social, we are finding great ways to leverage the building blocks we put in place on the Facebook platform. In April, we merged our TripAdvisor and Cities I’ve Visited apps into one app, better integrating Facebook’s users’ activity within TripAdvisor and allowing friends to find TripAdvisor more easily on Facebook.
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