The typical Facebook user is probably not into social media analytics. Turn it into a game, and you get a huge audience.
Today, Empire Avenue, the social influence stock market, officially launches its Facebook application, where you buy and sell shares in your friends, family, celebrities, brands – anyone. Share prices become measurements of engagement, reach and activity of your social media accounts.
Empire Avenue’s Facebook application also has some Facebook-oriented features not yet available on the website version of the game. The more friends you invite to play with you on the social network, the more features you can access.