Why Toyota’s New Slogan Isn’t Going Anywhere

Selling cars in an anemic economy is brutal.

Car brands must do everything they can to make automobiles affordable and appealing to budget-weary customers–we get that. In our current economic state, car makers must cut all superfluous expenses and pass those savings along to a discerning marketplace in order to keep sales moving. At the very least, they should appear to be doing that.

For this reason, we are beyond baffled to learn that a venerable Japanese car brand like Toyota paid six—yes, six—marketing and advertising agencies to create their newest slogan: “Let’s Go Places.”

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