Expect to start hearing more targeted ads popping up in some of your favorite podcasts.
Panoply Media, the podcast network, plans to let marketers buy targeted ads on podcasts using Nielsen’s data management platform and audience segmentation. The partnership announced today will allow brands advertising on shows produced or distributed by Panoply to access Nielsen’s data management platform and Panoply’s Megaphone targeted marketplace.
This is the first time Panoply, which produces podcasts while also working on the monetization or distribution side with other podcast-producing media companies including Gimlet and Buzzfeed, has allowed targeted audiences for podcasts, said Jason Cox, Panoply’s chief technology officer. Traditionally,
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