Nobody knows for sure exactly how much the top grossing YouTube partners are making, but it is purported to be in the six-digit range and one top partner is even using revenue he makes from his YouTube videos to pay his way through college.
That’s right—according to Marsha Takeda-Morrison of Tree.com’s Education Blog, YouTuber Bill Cooper, aka The iPod Kid, is covering his tuition at the University of Dayton with money he makes on his YouTube videos! Bill “TheiPodKid” Cooper has more than 6 million views across all the videos uploaded to his YouTube channel and 69,580 subscribers at the time of this posting, which places him among the top 1,000 YouTube accounts.
Cooper told Takeda-Morrison what inspired him to start his YouTube channel, back in 2008 when he was a mere 16-years old. “I know people love to see unboxings of new products, and when I got home, I couldn’t find any videos on YouTube of the new iPod.” He shot and uploaded a video unboxing of his own new iPod and, according to Takeda Morrison, “Within hours, tens of thousands of people had watched his seven-minute ‘unboxing’ segment, and by the next day the video had reached 100,000 views.” Sufficed to say, with this kind of success the iPod Kid was hooked.
Of course, it isn’t clear whether all of Cooper’s YouTube revenue is coming from ads, or whether he is counting sponsored product endorsements as well. That being said, it is impressive that a college student is able to make enough money from YouTube to pay for school (without having to spend so much time making videos that he doesn’t have time for his schoolwork).
Takeda-Morrison asked Cooper what advice he would give for others hoping to pay for college (or other big expenses) via YouTube. He said, “Just enjoy what you do. Be honest—my reviews are never scripted, and I’ve turned down offers to endorse products I don’t like. I respond to my commenters, and I give the people what they want.” Read more about The iPod Kid in the interview post on Tree.com.
Are you surprised by the fact that a YouTube partner is able to pay his way through college from money made on the video site? Please share your thoughts with us!
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.