The CW’s 90210 Launches with Mobile Campaign

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Myxer, the ad-supported mobile content company, today launched Red Carpet, a Web-to-mobile marketing program that lets studios and ad agencies tie cell phone campaigns to product launches. The company unveiled it today in a joint announcement with the CW Network, which is launching their highly anticipated new TV series, 90210 (a contemporary spin-off of the ’90s hit show Beverly Hills, 90210).

Myxer offers advertisers custom mobile content downloads, access to Myxer’s online community of 12 million users, and a set of customizable widgets for viral mobile content distribution via desktop Web sites and social networking sites.

MediaPost reports that the campaign will cost The CW about $50,000, the vast majority of which is going to the three-day Myxer home page takeover, according to Steve Spiro, vice president of marketing at Myxer. “This is the most all-encompassing campaign we’ve done for a client, and it’s the most expensive,” Spiro said in the report. To receive a free sample of 90210 mobile content, text CW90210 to 69937 (MYXER).