The Cranberry Industry Goes to Washington
When consumers think of cranberries, many envision Ocean Spray’s folksy, unassuming family farmers dressed in flannel and waders surrounded by a luscious pool of floating, red fruit. It’s a wholesome and endearing image; great PR for cranberry juice.
Then why does the cranberry industry need Senators John Kerry and Scott Brown — both from Massachusetts, America’s cranberry capital — to lead a Cranberry Caucus in educating Congress and the American people about the health benefits of cranberries? It’s because Ocean Spray adds sugar to its juices and feels threatened by the latest upsurge in political efforts to marginalize sugary drinks from the marketplace.
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