The Business Traveler's Liquid Clique

"We're delighted with the initial reaction; it's an amazing start for us. Starting with a small amount of activity we have seen a staggering level of interest - new members are joining from all over the world and arriving from many destinations including Blogs, Forums, Twitter, Facebook and LinkedIn. For us, it has proved that we are on the cusp of something extraordinary," says WTMO CEO, Stuart Dawson. WhenTheMeetingsOver is a new social networking platform on the Internet designed for the business professional and their post-work lifestyle. It provides members with the opportunity to create a genuine professional profile for themselves as well as an environment to network with friends, colleagues and contacts. It also provides members with interesting content across the realms of business, travel, sport, fashion and more. WTMO bases their business plan on the idea that there are so many likeminded business people in every city. And yet there is no easy way to network and connect both professionally and socially. The new social platform solves that problem. Looking over WTMO’s web site, it seems most of the members are business professionals who travel. The posts and comments are about traveling. One person commented, “Heading to Australia next week, need tips on places to go.” Another commented, “Next stop New York, no rest for the wicked.” The web site maintains message boards for different topics like Cure for Jet Lag, Too Tired to Sleep and Tokyo Top Tips. Dawson talked about the format, "WTMO embraces the fact that we are all busy and provides an environment to optimize our time online whether that's networking, consuming media or looking for something different in a new city. It's not designed for the time-rich, Facebook generation of soul-baring wall writers, but for professionals who require a social network to enhance their work and life balance." Interestingly, the platform has drawn instant membership clusters from the UK, US, Asia, Australia with professionals across a range of industry zones. The site enables members to network and meet new business contacts in the same city, which is great for business travelers. Why can't someone just connect up with someone on Facebook or Linkedin? What is so different about WTMO? At this point, I see a lot of my work colleagues using Facebook for just that reason: announcing what city they're travelling to for business and meeting up. But as a traveler myself, I don't always want to post on my Facebook to everyone I know. WTMO looks like a good way to meet new people. WTMO promises some added mobile opportunities in the not-too-distant future. Members will be able use maps to get to meetings, search for and make hotel or restaurant reservations and benefit from special offers anywhere globally via their mobile devices. The process begins with one of WTMO commissioned travel experts who create bite-sized city guides that are perfect for the traveling professional. Whether you're well seasoned or new to a specific city, you can browse to see how you can have a more enjoyable trip. Are there any other platforms offering commissioned travel experts? I don't think so. The company is still in its early days of social media. “But we have an engaging brand, robust technology platform, ever evolving marketing opportunities and a global member base with a real appetite for connecting online. Needless to say, we are very excited about the role WTMO will play in our future work and life balance," says WTMO Founder and Chairman, Brian Catton.

Social Pro Daily

The Business Traveler's Liquid Clique

WTMO bases their business plan on the idea that there are so many likeminded business people in every city. And yet there is no easy way to network and connect both professionally and socially. The new social platform solves that problem.

Kenna McHugh

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Kenna McHugh