If you’re managing a brand and want a presence on Facebook and Twitter, Buddy Media wants to be your buddy.
The start-up released a new, all-in-one social-media-management system, which allows users to create, manage and track campaigns on Facebook and Twitter, with support for MySpace and other social networks coming soon, TechCrunch reported.
Buddy Media’s platform lets users create, manage and track Facebook pages and add apps such as polls, YouTube videos, coupons, slideshows and virtual gifts, according to TechCrunch. It also allows agencies to implement Facebook Connect on brands’ sites.
As for Twitter, Buddy Media’s system enables measuring and identifying Twitter trending topics around a particular brand, related topics and competitors, TechCrunch reported, and it will let users track volume and frequency of click-through rates and monitor and analyze the sentiment of Tweets about a particular brand versus its competition. Users can also create Twitter profiles and schedule tweets in advance.