There may be something to that whole “younger demographic” advertisers fawn over after all. CNET News reports that cell phones have become almost as important to American teens as the clothes they wear, according to a nationwide survey of teenagers released last week:
“CTIA and Harris Interactive surveyed some 2,000 teens across the country and learned that teens feel that cell phones have become a vital part of their identities. They also believe that they can gauge a peer’s popularity or status by the phone he or she uses.”
The report said that approximately four out of every five teens carry a cell phone, which is up from 40 percent of teens owning a cell phone just four years ago in 2004. Plus, nearly half today said that having a cell phone is key to their social lives.