Sysomos Acquires Expion

Social intelligence company Sysomos announced Wednesday that it has acquired content marketing optimization and social media management platform Expion.

Social intelligence company Sysomos announced Wednesday that it has acquired content marketing optimization and social media management platform Expion.

The companies plan to fully integrate Sysomos’ data-driven analytics platform with the content-management and publishing capabilities of Expion, and the combined entity will have a client base of more than 15,000 marketers representing some 1,500 companies.

Sysomos said it will more than double headcount, to around 500 by the end of 2015, and it will expand its global footprint to 10 cities in six countries, with new offices on the East Coast of the U.S., as well as Singapore and Shanghai.

Sysomos CEO Lindsay Sparks said in a release announcing the acquisition:

The evolution of data science has coincided with the scale of online sites and data, and yet many companies are still unsure what to do with this huge wealth of insights into customer wants and needs. For companies to excel in this environment, they need not only the ability to understand their customers, but to translate that knowledge into actions and engagements, learn from the customer response to those actions and iterate. The Expion acquisition makes Sysomos the undisputed leader in this area.

Expion CEO Peter Heffring added:

The shared vision of Sysomos and Expion, coupled with strong capital backing, enables us to grow and scale as a combined force. The amount of data Sysomos is currently processing beats out anyone else in the market. Adding that data science expertise and their technical infrastructure into Expion’s ecosystem–content management, industry leading user experience and popular roles-based architecture–creates a company positioned to lead the industry.

Readers: What are your thoughts on the Sysomos-Expion combination?

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