Synthesio analyzed online conversations about Halloween from Friday, Oct. 28 through Monday, Oct. 31, and its findings included:
Most-discussed Halloween costume types online:
- Classic Halloween costumes (34.07 percent of all online mentions)
- Trending 2016 Halloween costumes (32.43 percent)
- Current political costumes (18.98 percent)
- Candy (14.52%)
Most-discussed classic Halloween costumes online:
- Cat (21.37 percent)
- Ghost (19.76 percent)
- Zombie (15.22 percent)
- Vampire (10 percent)
- Princess (8.12 percent)
Most-discussed 2016 trending costumes online:
- Witch (26.79 percent)
- Star Wars costumes (19.2 percent)
- Clowns (13.38 percent)
- Batman (7.41 percent)
- General superhero costumes (7.13 percent)
Most-discussed current political costumes online:
- Trump (49.48 percent)
- Hillary Clinton (33.41 percent)
- Barack Obama (14.02 percent)
- Michelle Obama (2.42 percent)
- Bernie Sanders (less than 1 percent)
Most-discussed Halloween candy online:
- Twix (18.84 percent)
- Kit Kat (16.15 percent)
- Candy corn (14.61 percent)
- Snickers (11.85 percent)
- Reese’s Peanut Butter Cups (10.8 percent)
Who was talking?
- 56 percent of all mentions were posted by females.
- 44 percent by men.
- Not surprisingly, the most popular age group was 18 to 25 years old, followed distantly by 25- to 35-year-olds.
Where were they talking?
- 52.73 percent of conversations were on Twitter.
- 26.7 percent on Instagram.
- 5.18 percent in online forums.
- 3.94 percent in blogs.
- 3.49 percent in general online news sites.
Top Halloween hashtags:
Also on the topic of Halloween, Twitter said in a tweet from Twitter Data (embedded below) that the three most-discussed costumes over Halloween weekend were:
- Harley Quinn
And the top three scary movies tweeted about during Halloween weekend 2016 were:
- Hocus Pocus
- The Halloween series
- The Night Before Halloween
Check out the 🔝 3⃣️ most Tweeted costumes and movies this past Halloween weekend. 👻 Happy Halloween! pic.twitter.com/KmgVu7xikb
— Twitter Data (@TwitterData) November 1, 2016
Readers: Were you treated or tricked this Halloween?
Image on homepage courtesy of Shutterstock.