SXSW: And the Worst Social Media Campaign Goes To…

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HP, for paying a mom $1000 to have her kids destroy a Fuji camera in favor of HP, all in a PayPerPost scheme.

Ok, so the judging criteria for the SXSW panel: “The Suxorz – the Worst of the Worst in Social Media Marketing for 2007,” wasn’t exactly scientific. Campaigns were judged on the following criteria:

Advertisers acting like asses

Out and out lying to customers

Corrupting authentic voices

HP managed to “beat” out other campaigns, including the now infamous “Wal-Marting Across America,” and “Cisco’s Human Network.”

For a complete rundown, visit Scott Monty’s blog.