HP, for paying a mom $1000 to have her kids destroy a Fuji camera in favor of HP, all in a PayPerPost scheme.
Ok, so the judging criteria for the SXSW panel: “The Suxorz – the Worst of the Worst in Social Media Marketing for 2007,” wasn’t exactly scientific. Campaigns were judged on the following criteria:
Advertisers acting like asses
Out and out lying to customers
Corrupting authentic voices
For a complete rundown, visit Scott Monty’s blog.