SurveyAnalytics Explores Usage of Obama White House Facebook Page

The administration of President Barack Obama wants to know what the general public thinks of its Facebook page, so it turned to SurveyAnalytics.

The administration of President Barack Obama wants to know what the general public thinks of its Facebook page, so it turned to SurveyAnalytics.

The Web-survey outfit launched a survey on the Facebook page Friday, which examines usage of the page, questions about the White House Facebook presence, and which public policy and government issues interest citizens the most.

SurveyAnalytics president and CEO Vivek Bhaskaran said:

We’re delighted that the Obama White House has chosen us for this very important role. The White House has been a client of SurveyAnalytics since 2009. We see the intersection of government, social media, and surveys as becoming increasingly important, and this survey proves this. Social media is the new frontier for tapping into public opinion, and our tools are a perfect fit. We’re experiencing a sharp increase in this type of surveying compared to a year or so ago.