Survey: 81% of Media Sites Using Outside Video

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According to a survey of journalists from the websites of TV, radio, newspaper, and web-only properties, 81% are looking to outside video sources to cover stories, a 33 % increase over last year. The findings are the result of surveys with 300 sources conducted by satellite, b-roll, PSA and internet video firm D S Simon Productions.

The survey also found that 75% of those using video use embed codes, while 100% of those identifying themselves as from newspapers do so. Three quarters of all respondents said they would use more, or much more video content next year.

Also worth noting within DS Simon’s whitepaper is what topics resonate with various media. Not surprisingly, politics led the way for radio websites, and technology for web-only properties. TV sites favored health-care, newspapers favored sports, and magazines preferred business and finance.

More information on the 2010 Web Influencers Survey can be found here.