Study: Socializing Twice As Popular Than Business or Shopping Online
[image: MeFind on Flickr]
Ruder Finn today released it’s Intent Index, a study that examined online behavior and user intent. Among the key findings:
More than twice as many people go online to socialize (81%) than to do business (39%) or shop (31%).
72% of people go online just to become part of a community.
Women (48%) are much more likely than men (39%) to go online to advocate for an issue or position.
More men (42%) than women (36%) go online to do business.
“Intent
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