Study: Journos Continue to See Growing Digital Influence

The Oriella PR Network has released its 5th Annual Oriella Digital Journalism Study, finding that digital continues to have a growing influence on the reporting and consumption of news. Nearly half (48 percent) of respondents said the majority of their readers are offline, slightly lower than 2011 (50 percent). That figure was much smaller in the U.S., where only 20 percent said their audience was offline.

Reporters are also relying upon social media and trusted blogs as regular sources for stories.

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