According to a study done by the Pew Research Center, 69% of social media-using teens think their peers are mostly kind to one another.
Of the remaining social media-using teens, 20% said their peers are mostly unkind, while the final 11% claimed that “it depends.”
The study, which was administered from April 19 through July 14 of 2011, reached 799 teens and a parent or guardian, and was conducted in English and Spanish.
Other interesting statistics included in the study:
- 88% of social media-using teens have witnessed other people be mean or cruel on social network sites.
- 15% of social media-using teens say they have been the target of online meanness.
- More teens report positive personal outcomes than negative ones from interactions on social network sites.
- 19% of teens have been bullied in the past year in some form – either in person, online, by text, or by phone.
- A majority of teens say their own reaction has been to ignore mean behavior when they see it on social media.
- 21% of social media-using teens who have witnessed online cruelty say they have joined in.
CJ Arlotta covers the realm of social media marketing for small businesses and brands. Currently, he is accumulating more knowledge of the social media industry and has been developing strategic proposals for clients. Check out CJ Media Solutions for his social media marketing business.