Starbucks Offers Free Coffee To Voters, Changes PR Stunt Based on Legal Implications
Our brother blog AgencySpy has the scoop on Starbuck’s political PR stunt that went a bit wrong, and has since been readjusted. It sounded like a good idea: offer a free coffee to everyone who voted today. However, there is a federal statute that prohibits any reward for voting.
Starbuck’s spokesperson Tara Darrow told AgencySpy:
“We’ve been excited by the number of positive responses received about our free coffee offer. To ensure we are in compliance with election law, we are extending our offer to all customers who request a tall brewed coffee.
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